
Men’s mental health takes center stage as we hear a story of turning pain into purpose. Marc Lehman welcomes identical twins, fitness coaches, and mental health advocates Jake and Joe Sharp, who turned the tragedy of losing their younger brother Sam to suicide into a powerful mission to help others heal. They speak with incredible honesty about the impact of grief, the darkness of depression, and overcoming the isolating grip of shame and perfectionism. Their raw, real, and deeply human conversation explores the life-changing role that community, physical wellness, and finding hope played in their journey, showing listeners that true healing means connecting and growing strong together.
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Healing Doesn’t Mean Hiding: Fitness, Shame, And Men’s Mental Health With Jake And Joe Sharp
We are here to talk openly about mental health and wellness. I have two awesome guests, Jake and Joe Sharp. Welcome, gentlemen. How are you, folks?
Amazing. Thank you for the invite.
Thanks for being here. We are joined by Jake and Joe. Their stories embody strength, vulnerability and purpose. Jake and Joe are identical twins, fitness coaches and mental health advocates who have turned their unimaginable loss into a mission to help others heal. After losing their younger brother Sam to suicide, they made a powerful choice to speak up, share openly and to help people know they’re not alone in their struggles.
Through their coaching, podcasting, and advocacy, Jake and Joe are breaking down the stigma around men’s mental health and showing that healing doesn’t mean hiding. It means connecting, feeling and growing strong together. They’re journey is raw, real and deeply human. It’s one that continues to inspire a ripple effect of hope. Jake and Joe, welcome to the show.
I appreciate it. I love the introduction.

Thank you.
We’re super grateful to be here.
I’m super happy you folks are here. A good place to start if you don’t mind. I’m sure you’ve told the story a bunch but my readers, I want to just give some contacts and give them a sense of where you folks have been and where you are now. Where would you like to start? You tell me.
Turning Pain Into Purpose: Our Men’s Mental Health Origin Story
We give you folks the context of why we started all this, why we started on social media and created a platform of mental health advocacy and why we do Fitness coaching and all that story. It’s powerful to hear someone about their purpose and maybe the darkness that they came through and the light that they share. Jake, if you want to start sharing that.
Did you want to start with Sam? I feel like our main reason and you shared a lot in the intro. It was to create a safe space for mental health. For us, that goes back to losing our little brother Sam. He struggled a lot with his mental health, depression, OCD and shame. We lost him back in 2020. Both of us were in Mexico for church missions. We were not in the State of Arizona, where our family lived. After losing him, we woke up to the mental health world.
It took us a while because it shook us badly. It put us both in a tough spot mentally as well with depression and anxiety in trying to deal with grief. We were struggling a lot with coping with his loss. I feel like a big part of our purpose was turning that pain of losing him to our purpose of trying to help others with their mental health and how they manage their life.
There’s so much purpose behind why we do what we do. We run a group. We run coaching and we help people create healthy lifestyles in the physical aspect. We’re coaches that also focus on mental health as well because we know Sam is with us as we go about our work every day. We’re always thinking of how we could help just one person or someone that may be in the same place that Sam was in. Where he felt that he had to hide or he wasn’t enough or that he made too many mistakes that he couldn’t come back.
All the things that people wrestle with or the darkness of suicidal ideation like me and Jake. We’re constantly driven by, “How do we help that person? How do we give them just a little bit more hope?” That’s what drives us every day, running our group, our coaching and posting about mental health advocacy. It’s showing the individual that there’s hope, there’s light for them and they’re needed on this earth. Also helping and giving them a couple tools to help them.
Grief just comes in ways and hits you out of nowhere. Some days you seem fine, and then some days, you're just wrecked again. Share on XThat’s beautiful. I have to say, first of all, you have a huge fan in me. I follow your Instagram. I’m seeing a lot of what you folks post.
Thank you.
Very inspirational. I’m serious. Awesome stuff. What’s your Instagram handle? Throw it out to my readers.
It’s @JDuoFit and it’s on Instagram, TikTok and YouTube.
Follow these folks. Their stories are amazing. I love what you’ve done here. I have to say I find you folks to be incredibly honest, incredibly down to earth, and incredibly human. For three men to sit around and talk about this type of stuff is rare. There has to be more of this and for you folks to tap into that. I’m on my own fitness journey so I’m vibing with you folks. This past year’s been awesome.
For you folks to recognize when someone’s having a tough moment or a tough day, just saying to them, “We got you. We’re here for you. We’re supporting you. We understand.” That’s huge. I’m looking at that sign behind you. Even just being nice to people. I don’t know why it’s so overlooked but it goes so far to just be kind and say something nice. I’m moved by what you folks are doing and I’m sure of the many people that you’re assisting. Thank you for what you folks do and the work and energy you’re putting out there.
You’re welcome.
Thank you.
I appreciate it. It’s important for my readers to understand, folks. First of all, let me ask. How old are you?
24 but basically 25.
I’m a twin, by the way, so I want to ask you folks these twin questions. I’m fraternal and not identical. I’m sure you folks get those different questions people ask. I want to know. You lost your brother a few years ago and I’m sure it rocked your world. If you don’t mind, folks. Can you tell my readers a little bit about the impact? Any corner of the story that you think would be helpful for my readers to know about death, loss is one thing. A loss to suicide is a whole other level. What do you think?
The Unexpected Impact Of Suicide Loss And Grief
I would agree. It’s a sucky club to be a part of, but we’ve been blessed in a way to know a lot of people that maybe have lost family members to suicide or loved ones to suicide It sucks. It’s the worst. There’s no beating around the bush with that. It’s made a change in her life, not only because it’s premature. He was sixteen years old. We’ve talked to many people that have lost loved ones of suicide and it’s super out of the blue. It’s super unexpected for a lot of them. To give you some backstory. We knew a couple members of our family, especially my mom. She took my little brother Sam to a lot of ketamine treatments, therapy appointments, and medications. They did a lot of different things.
I struggled with depression a lot in high school and I knew a lot. My little brother Sam and I experienced a lot of the darkness of depression and struggle throughout high school. When we’re in Mexico and he died by suicide, it was like it hit us. It’s unexpected. The impact it leaves on someone is it’s time heals. Jake and I are in a different place a few years from death, but there is not a day we go by where it doesn’t hit us and it’s not something that we think about how life could be different. Even with a good time and family.
Sam’s Struggle: Overcoming Perfectionism And Shame
We’re just with family all night and it was the best. You just go back to that and it’s like, “Why can’t Sam be here?” It’s the worst. It’s just the constant nagging of like, “He’s supposed to be here.” It’s a long lasting impact. We’ve come to know grief and all the weird things about grief. It comes in waves and hits you out of nowhere. Some days, you seem fine then some days, you’re wrecked again. It turns you upside down. It’s tough. I would say for the readers, Sam struggles a lot with perfectionism and a lot with shame. He was feeling like he wasn’t ever going to be enough. He stressed so much about the future and it left him deep into depression. Even suicidal thoughts because he thought he had to be perfect.
He thought things had to go a certain way or he was not enough. I know that’s such a big thing, especially now men or young adults. They don’t feel enough at times. It’s my message or Sam would tell us now, “You’re always enough.” He would tell us, “Your human. We’re not supposed to have everything together,” and to hold on to the present, what we have. Continue to work through those paints and those mental health struggles and the future does look bright. It is going to work out as you keep working through it.

That’s what I want to share and I think Sam would share because that’s one of the main issues he struggled with, his professionalism. It’s okay to struggle. It’s okay. That makes us human. That makes us real people. That helps us connect with others. When we struggle and open up about it, when we’re in pain and we can tell someone and try to work through it. That’s what makes us human and leads to the great moments of life. If it’s hard to see the future now and if it’s hard to feel enough. I want you to know it’s okay to struggle and there is a brighter future.
Something that came to my mind very quickly that is super impactful for me. I’ve had a couple conversations with a good friend and maybe he gets on the show because he just came to my mind. He lost his sister to suicide just a couple years ago. We’ve had a couple deep conversations. He’s such a great dude. His name is Nate and I’ve had a conversation with them at the gym. The reality of grief, the loss of suicide, and just the deeper pain that brings on family and parents. We talked a lot about how losing someone to suicide has changed us individually in some way of blessing.
Being more empathetic. Jake and I didn’t know the side of empathy and also just knowing some of the pains and the darkness and part of life, just the hurt of life. Jake and I grew up in a home that didn’t have a lot of trials like taking care of financial usually. We’re pretty well in the home, but it showed us that life sucks sometimes. This loss both showed us empathy and I got to talk to Nate about that. We got super deep. Maybe that’s the person to get on this show.
I would love to have him on, Joe. It’s a great idea. There’s so much here, folks. Again, I appreciate your openness about this. For a lot of men, it’s just so hard to talk about some of these deeper issues. Especially the perfectionism you were talking about earlier, where they have that pressure on us. The irony is that it doesn’t exist. We’re chasing this thing and we’ll never get it because it’s not there yet.
I like what you said earlier and it’s important for my young adults to take this in that whatever they’re going through will pass. It’s a matter of giving it time and having hope. Your brother went through a lot. It sounds like you went through a lot of treatment and I’m sure a lot of pain. I’m sure there isn’t a day that goes by where you folks don’t wonder what it would be like if we were here.
I know this is a horrible statement to hear but I hear it a lot. I hear kids in my office sometimes saying things like, “People wouldn’t miss me if I wasn’t here.” Nothing could be further from the truth. I want my readers to understand that pain because it’s like that’s a whole that will never be filled and it’s hard to describe, but I appreciate you folks opening up about it. Honestly, the more we can tear down some of those walls and the more we can have conversations. I feel like that’s the use of this show.
I want people to understand like, “If it means listening to this show in the car with your kids so that you folks can have a conversation. Go for it. Have that.” Everyone we help creates a little bit of a ripple. I appreciate you folks. I do appreciate where you’re coming from. I’m curious if we could pivot to fitness and wellness for a minute because I know that’s your main focus these days. Where did that come from? How did that come out of this pain?
From Grief To Growth: The Pivot To Fitness And Wellness
That’s a great question. That’s what we are focused on, to make an effect on the mental health space and all. A lot of people again fall into that perfectionism. That they have to be perfect. They have to be extreme athletes or extreme bodybuilders in order to look better, feel better, and feel enough. We disagree. We want to show people that they can live a lifestyle that they love and see results. It honestly comes out of losing Sam that kept us motivated, inspired and driven to make it happen. We want to help the mental health space. That directly correlates to what we do in physical health.

Joe and I, with our own struggles, the second part of that. We had a lot of low self-confidence as we grew up, especially in high school. We were not confident at all. We were chubby, skinny fat kids and no muscle. We were slow. We didn’t have a lot of confidence in ourselves. In our senior year, we dropped a lot of the skinny fat and got lean and gained a little bit of confidence then we left our missions. We gain like 50 to 55 pounds in a few short months coping with overeating.
We’ve always had a binge eating habit even through the skinny fat days, but on those church missions, we coped a lot with overeating. When we came back, losing Sam and being fat, those two came together. We were driven and it took a lot of failures. It took a lot of lessons. It took a lot of moments where we did over time and time again, but we learned different lessons. We learned how to build a lifestyle that we love and that’s what we’re focused on. Our whole brand is lean and confident because we do care about your confidence and your mental health. That’s part of what we do. It’s building a lean and healthy lifestyle for you with consistency with something that you love.
I would add to that. We focus on shame and helping people identify shame. We want to make it clear. We’re not professionals. We’re not therapists or counselors that talk through one-on-one with individuals that come to their chair. We know their importance because we’ve done the work with therapists ourselves for our own struggles around things like pornography, food, and all things that we use to cope with throughout the great process.
We imply that in our coaching and our community. Our group focuses on that a lot because we know that shame blinds us. It keeps us stuck when we shame ourselves and attack our identity and think, “We’re discussing. We’re broken. We can never figure this out.” We’re always talking about our identity and shaming ourselves. We can’t move forward. It was my therapist back in the day who said shame is blinding us. You can’t move forward when you have shame there first. That’s what we help a lot of our clients do and our group. We help them identify and begin to tear down that shame and start building new beliefs.
Shame blinds us. It keeps us stuck when we shame ourselves and attack our identity. Share on XIt’s awesome, folks. I completely agree and I hear about it all the time in my office. It is one barrier that keeps people stuck in the mud and from changing. I’m curious. You folks find the gym and your own mental health impacted by lifting and wellness. Can you take us through that a little bit and help us understand where that came from? It sounds like you folks had your own struggles with that at one point.
The Best Antidepressant: Exercise, Lifestyle, And Emotional Management
I struggled big time in high school with my own depression and it was dark. There was another battle after losing my little brother and coming back then dealing with grief and feeling like I was lost. There’s days like when people talk about when you feel that depression or anxiety and it feels physical. It’s like you can’t get out of bed.
I had multiple days after losing Sam like that or it was physical. I couldn’t seem to get out of bed, so I fully empathize with people. I know the darkness that depression can bring and just being wrapped up from shame. Shame from different habits that I want to kick, binging pornography and repeating that cycle and just beating myself up even more. The depression just swallowed me, then finding the gym. We constantly talk about the studies showing exercises are one of the best anti-depressants. What you eat, how much you eat, and the nutrients you get do matter for your mental health. We stress that with all the people.
We truly believe mental health is improved by your lifestyle. Get therapy. Maybe even medication is something that you look into. That’s a tool but without lifestyle, without you changing what you do, how you think, how you believe and what you believe about yourself, your mental health is not going to change long term. That’s what we truly believe with what we’ve seen with ourselves, our journey being not confident, struggling with overeating, pushing heavy weight, pushing our intensity, whether that’s weights, basketball or walking. Learning those tools, those lifestyle changes, overcoming, overeating help our mental health.
They help our anxiety and depression when we learn to manage our physical health. Those two are directly correlated in our eyes. Focus on the lifestyle. Again, therapy is probably one of our favorite tools to build out emotional management skills and work through our grief and our coping skills. If therapy is something you’re looking into, amazing. The same thing with medication. If you can’t seem to get moving, get momentum, medication is a great thing to look into but focus on long term change with lifestyle habits.
What Is Step One? Taking The Smallest Move Forward In Men’s Mental Health
I agree, folks. It’s funny. As you’re talking and you’re talking about a gym or a therapist or eating habits or meds, it’s a matter of trying to figure out where to start. As you were talking earlier, Joe, about getting out of bed. For some, it’s just like putting on pants. It’s like, “I can’t even get dressed,” and just figuring out step one. I have to say too I’ve worked out at a lot of gyms over the years.
Finding the right gym that you can be comfortable at, don’t feel judged and people are welcoming is huge. I’d say the same thing about a therapist. I’d say the same thing even about friends. One of the things that is big is when a person in high school is struggling and going through things like you folks have. Trying to figure out where to start is like step one. What was your step one, folks?
In high school, one of my first steps was to get into therapy. My mom was super good about that. I got into therapy when I was like seventeen years old. Going through the grieving process, I got it to therapy pretty quick just to process the trauma of losing Sam, suicide and all that. That was another good first step but just when it’s hard to get out of bed.
I heard something from someone that was contemplating suicide what helped him when he couldn’t seem to even do anything or think about doing anything that day. It’s just to take the little step possible. Go brush your teeth and take a shower. Celebrate that as a win and celebrate like, “I’m taking one step forward.” It ties so much and that’s why I love fitness, the gym and nutrition. It’s like we have to stop thinking it’s all or nothing or I need to be perfect.
We have to stop thinking like it's all or nothing or that we need to be perfect. Take the pressure off and take one step forward, whatever gets you moving in that direction. Share on XA lot of things with mental health. It’s like taking that pressure off of you. Quit comparing. Take the pressure off you and take one step forward. Whatever gets you moving in that direction. You don’t have to do something huge that day, but focus on the small little steps and the direction you want to move. That’s what I would say.
My first step honestly would be finding someone I could talk to that’s safe, won’t judge and that will literally just listen to you. I find that after losing Sam, that was probably seriously how I got moving. How I got better from my grief or improved my anxiety was just talking about something that I was struggling with to someone else. That was a big win for me. It’s just connecting with someone and it didn’t even need to look like a conversation that led to a lot of action in that moment. It was the act of me just opening up to someone kept me trusting things can get better. Finding that hope was my first step.
It was me then realizing it’s okay to be where I’m at. It’s okay to be a beginner in the gym. It’s okay to be a beginner with this mental health journey. It’s okay to be where I’m at. That doesn’t make me any less of a human. That doesn’t mean someone else is a better person than me at all or I’m weak. That doesn’t mean that at all but being okay to be where I’m at. It’s like I’m going to learn key things that help my life get better where I’m at, and then find someone to open up to. That’s my approach to that.
It’s huge. We’ll say, folks, I’ve seen my own therapists over the years but many more patients have visited me over the years. I’ve thought a lot about what it is like for a first meeting when a young adult comes in. They don’t know me at all and they’re probably feeling a bunch of different things walking in. What was it like for you folks the first time you saw a counselor or even not a counselor? Jake, as you said, an adult to talk to. What was that like?
The Courage To Seek Help: Trusting The Uncomfortable Process
It can be a little bit uncomfortable. You’re trying to dip your water, dip your toes into something new and it can be a little bit uncomfortable. I feel like again that’s where real progress or real change happens. It’s like, I’m going to trust if I am a little bit uncomfortable. I tell a therapist or someone the truth of where I’m at, the struggles and the things that are hard in my life that maybe I can find some hope. If you don’t find them empathizing or listening, that’s okay.
Real progress or real change happens in the uncomfortable. Share on XThat doesn’t mean you’re wrong and doing that. You talk to someone else or you get a new therapist. That’s okay but it can be a little bit uncomfortable. That’s human nature. It’s having faith or saying, “This is what real change does look like or real progress does look like. I got to be willing to be uncomfortable or sit in that. I got to trust this process.” That’s where it starts.
That’s huge, Jake.
Jake and I both opened up to our parents about the things we were struggling with or depressive thoughts or anxiety. Our parents were very loving, especially her dad growing up. We battle with our own shame around different things but we grew up in a loving family. Stepping into our therapists, Travis’s office, for the first time when we’re younger, like seventeen. It can be very awkward and weird because they are someone that is just here to listen and here to maybe guide your thought process to give you some tools. That’s all the therapist there.
They know how to listen and how to give you the right tools. When I think about that when I first started therapy and then went into therapy for grief, my marriage is like three different things. I’ve learned different things every time and it’s so cool to build skills of emotional management of, “This is why I might be doing what I’m doing or how can I listen better? How can I be that safe space for someone else?” Looking back to embracing not being perfect but embracing the uncomfortable of, “This is me learning and I’m going to this process to learn tools.”

It’s very well said, Joe. I use the baseball mentality of like, you got to open your glove up. You got to come into the open. You have to come into it realizing you’re going to learn stuff and that stuff can be applied if you choose to apply it. Jake, use the important word hope. When a person is depressed, they know what the word means but they haven’t felt it for a long time. I would just paraphrase your words by saying take that bold step. Whether it’s a therapist, a coach, a teacher, a parent or another adult. You take that bold step because you want to create some hope.
I applaud everybody who does it. It takes a lot of courage. I’ve got plenty of people break down in my office over the years with all that emotion. I would say to anybody reading, if you’re in that spot, have that courage, find that person and reach out. It’s interesting, folks. I’ve now done enough interviews over the last couple years to talk to several different people about the topic of depression and suicide. Everybody eventually says the same thing, find somebody. Find somebody to connect with, find somebody to be open with and this too shall pass.
It’s all of the same phrases that get said. The more we’re able to spread that gospel and help people understand, it’s tragic and my condolences to you, folks, for your loss. There’s nothing I can say to make it any better other than I’m sorry. Certainly, you folks have figured out a way to turn your loss into something positive. For that, I’m amazed. I am inspired. I’m sure my readers will be as well. I’m sure you folks have your moments. You’re good in your current moments but we appreciate all of what you’re doing. I just want to cheer you on from over here and say keep doing what you’re doing folks because it’s good stuff. It’s helping probably more people than you realize too. It is.
Thank you. A lot of times, it’s when we post or we run our community, sometimes you get those doubtful thoughts and be like, “Are you changing anyone’s lives? Is your content helping?” We appreciate that and we won’t ever stop.
Normalize It Forward: Nominating A Future Guest
I’m pleased to hear that. In the spirit of Normalize It Forward, Joe, you touched on this earlier but typically I asked if there’s a friend, a co-worker or a relative that you want to nominate to have someone come on the show next. Let me know and I’ll do my best to wrangle them in and have them on at some point. Any thoughts, folks?
I’ll send you over Nate. I’ll talk to him too and I’ll send them over and see if he’ll be available doing this.
Thank you, Joe. I appreciate that. I want to thank you for your time, your energy, and everything that you. I want to keep telling you keep doing what you’re doing because it’s inspiring me and that takes a lot. I’m moved. Know that the wellness that you’re spreading is helping lots of people out there. I appreciate it. I do.
Thanks, Marc. It means a lot.
Thank you. We’ll keep doing our thing.
It’s good to talk to you.
Important Links
- Jake Sharp on LinkedIn
- Joe Sharp on LinkedIn
- @JDuoFit on Instagram
- @JDuoFit on TikTok
- @JDuoFit on YouTube
- JDuoFit13@Gmail.com
About Jake and Joe Sharp
Jake and Joe are identical twins, fitness coaches, and mental health advocates who have turned unimaginable loss into a mission to help others heal. After losing their younger brother, Sam, to suicide, they made a powerful choice — to speak up, to share openly, and to help people know they’re not alone in their struggles.
Through their coaching, podcasting, and advocacy, Jake and Joe are breaking down the stigma around men’s mental health, showing that healing doesn’t mean hiding — it means connecting, feeling, and growing stronger together.
Their journey is raw, real, and deeply human — and it’s one that continues to inspire a ripple effect of hope.
Reading about mental health is hard. Let’s schedule a free consultation.







Melissa Bernstein is the co-founder of Melissa & Doug, a leading toy company renowned for its educational and creative products. As an entrepreneur, inventor, and author, she has dedicated her career to inspiring creativity and play in children through the toys her company produces. Beyond her success in business, Melissa is also an advocate for mental health. In 2020, she launched Lifelines, a platform focused on supporting mental well-being, inspired by her own lifelong struggles with existential depression and anxiety. Through Lifelines, she offers resources, tools, and community support to help others navigate their inner challenges and find meaning.