Normalize It Forward - Marc Lehman | Jake and Joe Sharp | Men's Mental Health

 

Men’s mental health takes center stage as we hear a story of turning pain into purpose. Marc Lehman welcomes identical twins, fitness coaches, and mental health advocates Jake and Joe Sharp, who turned the tragedy of losing their younger brother Sam to suicide into a powerful mission to help others heal. They speak with incredible honesty about the impact of grief, the darkness of depression, and overcoming the isolating grip of shame and perfectionism. Their raw, real, and deeply human conversation explores the life-changing role that community, physical wellness, and finding hope played in their journey, showing listeners that true healing means connecting and growing strong together.

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Healing Doesn’t Mean Hiding: Fitness, Shame, And Men’s Mental Health With Jake And Joe Sharp

We are here to talk openly about mental health and wellness. I have two awesome guests, Jake and Joe Sharp. Welcome, gentlemen. How are you, folks?

Amazing. Thank you for the invite.

Thanks for being here. We are joined by Jake and Joe. Their stories embody strength, vulnerability and purpose. Jake and Joe are identical twins, fitness coaches and mental health advocates who have turned their unimaginable loss into a mission to help others heal. After losing their younger brother Sam to suicide, they made a powerful choice to speak up, share openly and to help people know they’re not alone in their struggles.

Through their coaching, podcasting, and advocacy, Jake and Joe are breaking down the stigma around men’s mental health and showing that healing doesn’t mean hiding. It means connecting, feeling and growing strong together. They’re journey is raw, real and deeply human. It’s one that continues to inspire a ripple effect of hope. Jake and Joe, welcome to the show.

I appreciate it. I love the introduction.

 

Normalize It Forward - Marc Lehman | Jake and Joe Sharp | Men's Mental Health

 

Thank you.

We’re super grateful to be here.

I’m super happy you folks are here. A good place to start if you don’t mind. I’m sure you’ve told the story a bunch but my readers, I want to just give some contacts and give them a sense of where you folks have been and where you are now. Where would you like to start? You tell me.

Turning Pain Into Purpose: Our Men’s Mental Health Origin Story

We give you folks the context of why we started all this, why we started on social media and created a platform of mental health advocacy and why we do Fitness coaching and all that story. It’s powerful to hear someone about their purpose and maybe the darkness that they came through and the light that they share. Jake, if you want to start sharing that.

Did you want to start with Sam? I feel like our main reason and you shared a lot in the intro. It was to create a safe space for mental health. For us, that goes back to losing our little brother Sam. He struggled a lot with his mental health, depression, OCD and shame. We lost him back in 2020. Both of us were in Mexico for church missions. We were not in the State of Arizona, where our family lived. After losing him, we woke up to the mental health world.

It took us a while because it shook us badly. It put us both in a tough spot mentally as well with depression and anxiety in trying to deal with grief. We were struggling a lot with coping with his loss. I feel like a big part of our purpose was turning that pain of losing him to our purpose of trying to help others with their mental health and how they manage their life.

There’s so much purpose behind why we do what we do. We run a group. We run coaching and we help people create healthy lifestyles in the physical aspect. We’re coaches that also focus on mental health as well because we know Sam is with us as we go about our work every day. We’re always thinking of how we could help just one person or someone that may be in the same place that Sam was in. Where he felt that he had to hide or he wasn’t enough or that he made too many mistakes that he couldn’t come back.

All the things that people wrestle with or the darkness of suicidal ideation like me and Jake. We’re constantly driven by, “How do we help that person? How do we give them just a little bit more hope?” That’s what drives us every day, running our group, our coaching and posting about mental health advocacy. It’s showing the individual that there’s hope, there’s light for them and they’re needed on this earth. Also helping and giving them a couple tools to help them.

Grief just comes in ways and hits you out of nowhere. Some days you seem fine, and then some days, you're just wrecked again. Share on X

That’s beautiful. I have to say, first of all, you have a huge fan in me. I follow your Instagram. I’m seeing a lot of what you folks post.

Thank you.

Very inspirational. I’m serious. Awesome stuff. What’s your Instagram handle? Throw it out to my readers.

It’s @JDuoFit and it’s on Instagram, TikTok and YouTube.

Follow these folks. Their stories are amazing. I love what you’ve done here. I have to say I find you folks to be incredibly honest, incredibly down to earth, and incredibly human. For three men to sit around and talk about this type of stuff is rare. There has to be more of this and for you folks to tap into that. I’m on my own fitness journey so I’m vibing with you folks. This past year’s been awesome.

For you folks to recognize when someone’s having a tough moment or a tough day, just saying to them, “We got you. We’re here for you. We’re supporting you. We understand.” That’s huge. I’m looking at that sign behind you. Even just being nice to people. I don’t know why it’s so overlooked but it goes so far to just be kind and say something nice. I’m moved by what you folks are doing and I’m sure of the many people that you’re assisting. Thank you for what you folks do and the work and energy you’re putting out there.

You’re welcome.

Thank you.

I appreciate it. It’s important for my readers to understand, folks. First of all, let me ask. How old are you?

24 but basically 25.

I’m a twin, by the way, so I want to ask you folks these twin questions. I’m fraternal and not identical. I’m sure you folks get those different questions people ask. I want to know. You lost your brother a few years ago and I’m sure it rocked your world. If you don’t mind, folks. Can you tell my readers a little bit about the impact? Any corner of the story that you think would be helpful for my readers to know about death, loss is one thing. A loss to suicide is a whole other level. What do you think?

The Unexpected Impact Of Suicide Loss And Grief

I would agree. It’s a sucky club to be a part of, but we’ve been blessed in a way to know a lot of people that maybe have lost family members to suicide or loved ones to suicide It sucks. It’s the worst. There’s no beating around the bush with that. It’s made a change in her life, not only because it’s premature. He was sixteen years old. We’ve talked to many people that have lost loved ones of suicide and it’s super out of the blue. It’s super unexpected for a lot of them. To give you some backstory. We knew a couple members of our family, especially my mom. She took my little brother Sam to a lot of ketamine treatments, therapy appointments, and medications. They did a lot of different things.

I struggled with depression a lot in high school and I knew a lot. My little brother Sam and I experienced a lot of the darkness of depression and struggle throughout high school. When we’re in Mexico and he died by suicide, it was like it hit us. It’s unexpected. The impact it leaves on someone is it’s time heals. Jake and I are in a different place a few years from death, but there is not a day we go by where it doesn’t hit us and it’s not something that we think about how life could be different. Even with a good time and family.

Sam’s Struggle: Overcoming Perfectionism And Shame

We’re just with family all night and it was the best. You just go back to that and it’s like, “Why can’t Sam be here?” It’s the worst. It’s just the constant nagging of like, “He’s supposed to be here.” It’s a long lasting impact. We’ve come to know grief and all the weird things about grief. It comes in waves and hits you out of nowhere. Some days, you seem fine then some days, you’re wrecked again. It turns you upside down. It’s tough. I would say for the readers, Sam struggles a lot with perfectionism and a lot with shame. He was feeling like he wasn’t ever going to be enough. He stressed so much about the future and it left him deep into depression. Even suicidal thoughts because he thought he had to be perfect.

He thought things had to go a certain way or he was not enough. I know that’s such a big thing, especially now men or young adults. They don’t feel enough at times. It’s my message or Sam would tell us now, “You’re always enough.” He would tell us, “Your human. We’re not supposed to have everything together,” and to hold on to the present, what we have. Continue to work through those paints and those mental health struggles and the future does look bright. It is going to work out as you keep working through it.

 

Normalize It Forward - Marc Lehman | Jake and Joe Sharp | Men's Mental Health

 

That’s what I want to share and I think Sam would share because that’s one of the main issues he struggled with, his professionalism. It’s okay to struggle. It’s okay. That makes us human. That makes us real people. That helps us connect with others. When we struggle and open up about it, when we’re in pain and we can tell someone and try to work through it. That’s what makes us human and leads to the great moments of life. If it’s hard to see the future now and if it’s hard to feel enough. I want you to know it’s okay to struggle and there is a brighter future.

Something that came to my mind very quickly that is super impactful for me. I’ve had a couple conversations with a good friend and maybe he gets on the show because he just came to my mind. He lost his sister to suicide just a couple years ago. We’ve had a couple deep conversations. He’s such a great dude. His name is Nate and I’ve had a conversation with them at the gym. The reality of grief, the loss of suicide, and just the deeper pain that brings on family and parents. We talked a lot about how losing someone to suicide has changed us individually in some way of blessing.

Being more empathetic. Jake and I didn’t know the side of empathy and also just knowing some of the pains and the darkness and part of life, just the hurt of life. Jake and I grew up in a home that didn’t have a lot of trials like taking care of financial usually. We’re pretty well in the home, but it showed us that life sucks sometimes. This loss both showed us empathy and I got to talk to Nate about that. We got super deep. Maybe that’s the person to get on this show.

I would love to have him on, Joe. It’s a great idea. There’s so much here, folks. Again, I appreciate your openness about this. For a lot of men, it’s just so hard to talk about some of these deeper issues. Especially the perfectionism you were talking about earlier, where they have that pressure on us. The irony is that it doesn’t exist. We’re chasing this thing and we’ll never get it because it’s not there yet.

I like what you said earlier and it’s important for my young adults to take this in that whatever they’re going through will pass. It’s a matter of giving it time and having hope. Your brother went through a lot. It sounds like you went through a lot of treatment and I’m sure a lot of pain. I’m sure there isn’t a day that goes by where you folks don’t wonder what it would be like if we were here.

I know this is a horrible statement to hear but I hear it a lot. I hear kids in my office sometimes saying things like, “People wouldn’t miss me if I wasn’t here.” Nothing could be further from the truth. I want my readers to understand that pain because it’s like that’s a whole that will never be filled and it’s hard to describe, but I appreciate you folks opening up about it. Honestly, the more we can tear down some of those walls and the more we can have conversations. I feel like that’s the use of this show.

I want people to understand like, “If it means listening to this show in the car with your kids so that you folks can have a conversation. Go for it. Have that.” Everyone we help creates a little bit of a ripple. I appreciate you folks. I do appreciate where you’re coming from. I’m curious if we could pivot to fitness and wellness for a minute because I know that’s your main focus these days. Where did that come from? How did that come out of this pain?

From Grief To Growth: The Pivot To Fitness And Wellness

That’s a great question. That’s what we are focused on, to make an effect on the mental health space and all. A lot of people again fall into that perfectionism. That they have to be perfect. They have to be extreme athletes or extreme bodybuilders in order to look better, feel better, and feel enough. We disagree. We want to show people that they can live a lifestyle that they love and see results. It honestly comes out of losing Sam that kept us motivated, inspired and driven to make it happen. We want to help the mental health space. That directly correlates to what we do in physical health.

 

Normalize It Forward - Marc Lehman | Jake and Joe Sharp | Men's Mental Health

 

Joe and I, with our own struggles, the second part of that. We had a lot of low self-confidence as we grew up, especially in high school. We were not confident at all. We were chubby, skinny fat kids and no muscle. We were slow. We didn’t have a lot of confidence in ourselves. In our senior year, we dropped a lot of the skinny fat and got lean and gained a little bit of confidence then we left our missions. We gain like 50 to 55 pounds in a few short months coping with overeating.

We’ve always had a binge eating habit even through the skinny fat days, but on those church missions, we coped a lot with overeating. When we came back, losing Sam and being fat, those two came together. We were driven and it took a lot of failures. It took a lot of lessons. It took a lot of moments where we did over time and time again, but we learned different lessons. We learned how to build a lifestyle that we love and that’s what we’re focused on. Our whole brand is lean and confident because we do care about your confidence and your mental health. That’s part of what we do. It’s building a lean and healthy lifestyle for you with consistency with something that you love.

I would add to that. We focus on shame and helping people identify shame. We want to make it clear. We’re not professionals. We’re not therapists or counselors that talk through one-on-one with individuals that come to their chair. We know their importance because we’ve done the work with therapists ourselves for our own struggles around things like pornography, food, and all things that we use to cope with throughout the great process.

We imply that in our coaching and our community. Our group focuses on that a lot because we know that shame blinds us. It keeps us stuck when we shame ourselves and attack our identity and think, “We’re discussing. We’re broken. We can never figure this out.” We’re always talking about our identity and shaming ourselves. We can’t move forward. It was my therapist back in the day who said shame is blinding us. You can’t move forward when you have shame there first. That’s what we help a lot of our clients do and our group. We help them identify and begin to tear down that shame and start building new beliefs.

Shame blinds us. It keeps us stuck when we shame ourselves and attack our identity. Share on X

It’s awesome, folks. I completely agree and I hear about it all the time in my office. It is one barrier that keeps people stuck in the mud and from changing. I’m curious. You folks find the gym and your own mental health impacted by lifting and wellness. Can you take us through that a little bit and help us understand where that came from? It sounds like you folks had your own struggles with that at one point.

The Best Antidepressant: Exercise, Lifestyle, And Emotional Management

I struggled big time in high school with my own depression and it was dark. There was another battle after losing my little brother and coming back then dealing with grief and feeling like I was lost. There’s days like when people talk about when you feel that depression or anxiety and it feels physical. It’s like you can’t get out of bed.

I had multiple days after losing Sam like that or it was physical. I couldn’t seem to get out of bed, so I fully empathize with people. I know the darkness that depression can bring and just being wrapped up from shame. Shame from different habits that I want to kick, binging pornography and repeating that cycle and just beating myself up even more. The depression just swallowed me, then finding the gym. We constantly talk about the studies showing exercises are one of the best anti-depressants. What you eat, how much you eat, and the nutrients you get do matter for your mental health. We stress that with all the people.

We truly believe mental health is improved by your lifestyle. Get therapy. Maybe even medication is something that you look into. That’s a tool but without lifestyle, without you changing what you do, how you think, how you believe and what you believe about yourself, your mental health is not going to change long term. That’s what we truly believe with what we’ve seen with ourselves, our journey being not confident, struggling with overeating, pushing heavy weight, pushing our intensity, whether that’s weights, basketball or walking. Learning those tools, those lifestyle changes, overcoming, overeating help our mental health.

They help our anxiety and depression when we learn to manage our physical health. Those two are directly correlated in our eyes. Focus on the lifestyle. Again, therapy is probably one of our favorite tools to build out emotional management skills and work through our grief and our coping skills. If therapy is something you’re looking into, amazing. The same thing with medication. If you can’t seem to get moving, get momentum, medication is a great thing to look into but focus on long term change with lifestyle habits.

What Is Step One? Taking The Smallest Move Forward In Men’s Mental Health

I agree, folks. It’s funny. As you’re talking and you’re talking about a gym or a therapist or eating habits or meds, it’s a matter of trying to figure out where to start. As you were talking earlier, Joe, about getting out of bed. For some, it’s just like putting on pants. It’s like, “I can’t even get dressed,” and just figuring out step one. I have to say too I’ve worked out at a lot of gyms over the years.

Finding the right gym that you can be comfortable at, don’t feel judged and people are welcoming is huge. I’d say the same thing about a therapist. I’d say the same thing even about friends. One of the things that is big is when a person in high school is struggling and going through things like you folks have. Trying to figure out where to start is like step one. What was your step one, folks?

In high school, one of my first steps was to get into therapy. My mom was super good about that. I got into therapy when I was like seventeen years old. Going through the grieving process, I got it to therapy pretty quick just to process the trauma of losing Sam, suicide and all that. That was another good first step but just when it’s hard to get out of bed.

I heard something from someone that was contemplating suicide what helped him when he couldn’t seem to even do anything or think about doing anything that day. It’s just to take the little step possible. Go brush your teeth and take a shower. Celebrate that as a win and celebrate like, “I’m taking one step forward.” It ties so much and that’s why I love fitness, the gym and nutrition. It’s like we have to stop thinking it’s all or nothing or I need to be perfect.

We have to stop thinking like it's all or nothing or that we need to be perfect. Take the pressure off and take one step forward, whatever gets you moving in that direction. Share on X

A lot of things with mental health. It’s like taking that pressure off of you. Quit comparing. Take the pressure off you and take one step forward. Whatever gets you moving in that direction. You don’t have to do something huge that day, but focus on the small little steps and the direction you want to move. That’s what I would say.

My first step honestly would be finding someone I could talk to that’s safe, won’t judge and that will literally just listen to you. I find that after losing Sam, that was probably seriously how I got moving. How I got better from my grief or improved my anxiety was just talking about something that I was struggling with to someone else. That was a big win for me. It’s just connecting with someone and it didn’t even need to look like a conversation that led to a lot of action in that moment. It was the act of me just opening up to someone kept me trusting things can get better. Finding that hope was my first step.

It was me then realizing it’s okay to be where I’m at. It’s okay to be a beginner in the gym. It’s okay to be a beginner with this mental health journey. It’s okay to be where I’m at. That doesn’t make me any less of a human. That doesn’t mean someone else is a better person than me at all or I’m weak. That doesn’t mean that at all but being okay to be where I’m at. It’s like I’m going to learn key things that help my life get better where I’m at, and then find someone to open up to. That’s my approach to that.

It’s huge. We’ll say, folks, I’ve seen my own therapists over the years but many more patients have visited me over the years. I’ve thought a lot about what it is like for a first meeting when a young adult comes in. They don’t know me at all and they’re probably feeling a bunch of different things walking in. What was it like for you folks the first time you saw a counselor or even not a counselor? Jake, as you said, an adult to talk to. What was that like?

The Courage To Seek Help: Trusting The Uncomfortable Process

It can be a little bit uncomfortable. You’re trying to dip your water, dip your toes into something new and it can be a little bit uncomfortable. I feel like again that’s where real progress or real change happens. It’s like, I’m going to trust if I am a little bit uncomfortable. I tell a therapist or someone the truth of where I’m at, the struggles and the things that are hard in my life that maybe I can find some hope. If you don’t find them empathizing or listening, that’s okay.

Real progress or real change happens in the uncomfortable. Share on X

That doesn’t mean you’re wrong and doing that. You talk to someone else or you get a new therapist. That’s okay but it can be a little bit uncomfortable. That’s human nature. It’s having faith or saying, “This is what real change does look like or real progress does look like. I got to be willing to be uncomfortable or sit in that. I got to trust this process.” That’s where it starts.

That’s huge, Jake.

Jake and I both opened up to our parents about the things we were struggling with or depressive thoughts or anxiety. Our parents were very loving, especially her dad growing up. We battle with our own shame around different things but we grew up in a loving family. Stepping into our therapists, Travis’s office, for the first time when we’re younger, like seventeen. It can be very awkward and weird because they are someone that is just here to listen and here to maybe guide your thought process to give you some tools. That’s all the therapist there.

They know how to listen and how to give you the right tools. When I think about that when I first started therapy and then went into therapy for grief, my marriage is like three different things. I’ve learned different things every time and it’s so cool to build skills of emotional management of, “This is why I might be doing what I’m doing or how can I listen better? How can I be that safe space for someone else?” Looking back to embracing not being perfect but embracing the uncomfortable of, “This is me learning and I’m going to this process to learn tools.”

 

Normalize It Forward - Marc Lehman | Jake and Joe Sharp | Men's Mental Health

 

It’s very well said, Joe. I use the baseball mentality of like, you got to open your glove up. You got to come into the open. You have to come into it realizing you’re going to learn stuff and that stuff can be applied if you choose to apply it. Jake, use the important word hope. When a person is depressed, they know what the word means but they haven’t felt it for a long time. I would just paraphrase your words by saying take that bold step. Whether it’s a therapist, a coach, a teacher, a parent or another adult. You take that bold step because you want to create some hope.

I applaud everybody who does it. It takes a lot of courage. I’ve got plenty of people break down in my office over the years with all that emotion. I would say to anybody reading, if you’re in that spot, have that courage, find that person and reach out. It’s interesting, folks. I’ve now done enough interviews over the last couple years to talk to several different people about the topic of depression and suicide. Everybody eventually says the same thing, find somebody. Find somebody to connect with, find somebody to be open with and this too shall pass.

It’s all of the same phrases that get said. The more we’re able to spread that gospel and help people understand, it’s tragic and my condolences to you, folks, for your loss. There’s nothing I can say to make it any better other than I’m sorry. Certainly, you folks have figured out a way to turn your loss into something positive. For that, I’m amazed. I am inspired. I’m sure my readers will be as well. I’m sure you folks have your moments. You’re good in your current moments but we appreciate all of what you’re doing. I just want to cheer you on from over here and say keep doing what you’re doing folks because it’s good stuff. It’s helping probably more people than you realize too. It is.

Thank you. A lot of times, it’s when we post or we run our community, sometimes you get those doubtful thoughts and be like, “Are you changing anyone’s lives? Is your content helping?” We appreciate that and we won’t ever stop.

Normalize It Forward: Nominating A Future Guest

I’m pleased to hear that. In the spirit of Normalize It Forward, Joe, you touched on this earlier but typically I asked if there’s a friend, a co-worker or a relative that you want to nominate to have someone come on the show next. Let me know and I’ll do my best to wrangle them in and have them on at some point. Any thoughts, folks?

I’ll send you over Nate. I’ll talk to him too and I’ll send them over and see if he’ll be available doing this.

Thank you, Joe. I appreciate that. I want to thank you for your time, your energy, and everything that you. I want to keep telling you keep doing what you’re doing because it’s inspiring me and that takes a lot. I’m moved. Know that the wellness that you’re spreading is helping lots of people out there. I appreciate it. I do.

Thanks, Marc. It means a lot.

Thank you. We’ll keep doing our thing.

It’s good to talk to you.

 

Important Links

 

About Jake and Joe Sharp

Normalize It Forward - Marc Lehman | Jake and Joe Sharp | Men's Mental HealthJake and Joe are identical twins, fitness coaches, and mental health advocates who have turned unimaginable loss into a mission to help others heal. After losing their younger brother, Sam, to suicide, they made a powerful choice — to speak up, to share openly, and to help people know they’re not alone in their struggles.

Through their coaching, podcasting, and advocacy, Jake and Joe are breaking down the stigma around men’s mental health, showing that healing doesn’t mean hiding — it means connecting, feeling, and growing stronger together.
Their journey is raw, real, and deeply human — and it’s one that continues to inspire a ripple effect of hope.

 

Reading about mental health is hard. Let’s schedule a free consultation.

 

 

NIF - Normalize It Forward - Marc Lehman | Melissa Bernstein | Mental Wellness

 

Just as we prioritize physical health, it’s equally important to invest in our mental wellness. In this episode, Marc Lehman talks with Melissa Bernstein, co-founder of Lifelines, about the importance of mental wellness for young adults. Melissa discusses the societal pressures that can lead to an existential crisis and emphasizes the importance of authentic connections for a fulfilling life. She offers practical tips for parents and educators to support young people’s mental well-being through self-care, meaningful connections, and pursuing passions. Whether you’re a college student, a supportive parent, or prioritizing your mental health, this episode offers valuable guidance and inspiration.

Watch the episode here

 

Listen to the episode here

 

Nurturing Mental Wellness In Adolescents: Melissa Bernstein’s Guide To Supporting Their Growth

Lifelines

We will be meeting with Melissa Bernstein. I’m excited to talk to Melissa about adolescent mental wellness. I hope everybody is doing well. Melissa Bernstein, welcome. I’m very excited to talk to you. I thought maybe what we could do to kick things off a little bit is talk a little bit about Melissa and Doug and then give us a little background on that. Also, certainly a little background on Lifelines, what that is and what you’re currently doing. Is it okay if I put you in the hot seat?

No, it’s fine.

Maybe just tell us a little bit about Melissa and Doug, Lifelines and what you’re doing. I’ll throw a little bit of information in about U Are Heard. I do have some questions, so certainly afterwards we’ll get into that.

Doug and I, I think when we grew up the conventional path for your livelihood was to go business or law or medicine. It was very pre-professional and we both went that path. Not because it was what our soul wanted us to do but because society was like, “Go that path.” He went into advertising and I went into investment banking of all things. After a very short time, we were both miserable. He was more suited for what he did but I am a like white space creative who loves words and notes. Numbers don’t do anything for me.

I became disillusioned and fell into an existential crisis like, “What am I doing each day?” Doug, thank goodness for him, we were dating. I was probably 21 and he was 23 at the time. We’re like, “There has to be something better than this.” We went away for a weekend in the Berkshire Mountains of Massachusetts and we decided we’re not leaving until we decide what can get us out of bed each day. We decided that we wanted to do something that involved children. Without him, I never would have had the courage to leave even though I was so miserable. I think I might have stayed there if he had given me the courage to leave with him.

 

NIF - Normalize It Forward - Marc Lehman | Melissa Bernstein | Mental Wellness

 

Awesome story and taking from that, Melissa, for all of the young people that are watching or re-watching this, pay attention to your passion. It’s important.

It’s so true. We were told, “Don’t listen to your passion. Follow what gives you a solid stable career.” When you do that, when you deny your soul, it’s going to sneak up on you and you won’t have a choice. We were just dating. We weren’t in any position. Nobody started companies back then but we pulled our meager savings and decided to make products for children.

That’s awesome. You’re very humble. Your products are and were amazing. Most people I know when I mentioned to them Melissa and Doug, they know exactly what I’m talking about and always have a story. I’m sure you’ve heard millions of them. Many amazing things that you guys created and so many homes that you impacted with a variety of things that you guys made over the years. Now, this was when, Melissa? Give me a time frame.

This was in 1988. How crazy is that? We just celebrated our anniversary.

Congratulations. That’s awesome. An amazing accomplishment and amazing business. As I said, impacting families and children everywhere. I’m curious, out of that, you’ve developed Lifelines. When did Lifelines begin?

It began in 2020. It mirrored my own personal journey because Melissa and Doug had been the most magical experience ever but it was no longer an entrepreneurial venture. It wasn’t no longer a white space innovative company because we were 1,000 people. It became like a pretty big business. We didn’t know how to do that. We weren’t good at doing that and we didn’t want to operate a big business that was beholden to a lot of different things but it happened.

We still would have stayed there. I’m sure, but it so happened that we knew that there were better people to run the company. I was also going on my own mental health journey that led me to develop Lifelines. It wasn’t meant to be another company. In fact, the one thing Doug and I said is we will never and we put never in bold caps and underlined it. We will never start another company. The fact that we are doing this again and now have like 40 plus people on our team is insane. We both are insane.

It’s passion driven and experience driven. Sometimes when you get involved in these things, that’s how they develop. Let’s talk a little bit about what Lifelines is.

Lifelines was my chapter two. My chapter two was that I had been harboring a lot of mental health issues. I am creative and that came with a very stigmatizing personality that made me hypersensitive in many different areas. My whole life, I was ashamed by those hypersensitivities because if I was allowed to do what I naturally do. I be muttering to myself like a headband in some corner because I’m an idea person. I see ideas, words, and notes in my head but I trained myself because I got a message very early.

I also ponder dark things. I go very low and have had meeting crises and fall into a nihilistic tendency, which we can talk about. It’s part of my imagining in being able to ponder higher realities. I think about meetings and deep things like that a lot. When I got the message early on that like, “Do not show that dark side to the world because nobody wants to hear it, Melissa. Go out and play and be like the other kids.”

I remember even as a toddler thinking like, “Don’t they realize I want to go out and play and be carefree?” I can’t. I’m feeling this despair that’s raging through me and nobody seems to care. I worked myself into a person that would be acceptable by societal standards. That involved three Ps. It involved pleasing, which I became the ultimate pleaser. Putting myself not even on the list and becoming a martyr serving to the extent that everyone needed me and loved how I supported them but never asking for anything in return. Which leads you to martyrdom which is a deep undercurrent of resentment.

I became a perfectionist who felt like I had to be perfect in everything, my performance, behavior, and looks. Anything short of exemplary was a failure and that leads to an otter breakdown because perfectionism is inhuman and we are imperfect as humans and then performance. I became the ultimate actress who could put on a show and convince people that I was happy, go lucky and carefree when inside I was very much the opposite.

I was able to put on that façade through my 20s and 30s. That was who I was. I didn’t even realize I was putting on a façade. That became my persona but in my 40s, right around like 2018, probably. I started feeling that cry of my authentic soul to be seen. I kept saying, “Shut up, Soul. You’re going to stay out there.” It wouldn’t listen to me. It kept saying, “I need to become authentic and I need to express my truth.” It got so loud that I ultimately went on a show and expressed this.

I started to have these revelations that I suffered from something called Existential Depression, which is like a crisis of meeting which we can talk about and I bared my soul. That led to the beginning of Lifelines because Lifelines is my memoir that I wrote after I did the show and received hundreds of the most powerful soulful letters, I’d ever gotten in my life of people saying, “Oh my gosh, you gave voice to something I’ve experienced my whole life. I’ve never had the courage to share.” I thought if I could show people they’re not alone and let them see that someone who on the face of it and looks like she has everything is still struggling every single day, even now. Maybe I can help them to find their light in the midst of a lot of darkness.

I applaud you over and over again. Number one, when you and I first met, Melissa, one of the connections I made as well, “This is such an authentic person.” I know you’ve done a lot of work in your own journey to get there. You talked about the mask that you wore or wore in the past. I think that Lifelines as well as many other things that are out there for young people are so important for individuals to recognize that we can do two things in life. We can pretend all the time or we can become our authentic self. When a person works and a lot of times goes through therapy to get to that place, it is extremely powerful. I applaud you for being as open as you are about your own journey and certainly, appreciate all of that.

I have no choice now. I’m so glad I did it. You don’t realize how exhausting it is to live a lie. People I speak with who are in a state of despair always use the same word which is exhausted and it was. It’s exhausting because you’re putting on a show to hide your truth. You have to keep yourself quiet with all your energy.

Mental Health Challenges

You know a bit about what I do and with U Are Heard, me and my stuff are constantly working with the young adults. That’s a good segue into talking about wellness because to me, one of my big motivators when I first started many years ago was looking at the statistics of how many young adults don’t get help. I was shocked at this huge gap and then started to look into why. You’d come up with things like this stigma which makes sense, a person’s stigma and the community stigma. You look at access to care and all of the things that probably don’t surprise you.

You look at the concept of it’s easier to just keep moving on or at least people say it is. I know over the years, thousands of kids that have taken a step, whether it’s an email or phone call or gone to a counseling center and they haven’t had a good experience. What do they do? They do nothing and they keep trudging. As parents, providers, and adults in the community, we’re looking at this huge population of young adults that need services and aren’t getting them.

Again, I come back to your ability to be so authentic. It’s a role model on many levels for people to say, “We’re all human beings. We are all susceptible.” I tell people all the time. I’ve been to therapy myself several times. I’ve done my own work. The second we get to a place where like, “Not me.” We’re wrong. We’re missing something. We’re all susceptible.

Moving into that topic, I’m curious to ask you. We’re living in a complicated time as you know and the suicide rate for young people has gone up tremendously statistically ten years ago is number twelve. It’s now number two in terms of leading cause of death for young people. Anxiety and depression as you know, since COVID has exponentially gone up. I’m curious to ask you, when you think about the biggest stressors that you notice for young adults. What comes to mind?

This is directly related to Lifelines because our inaugural partner is Barnes & Noble College. We’re part of their Be Well, Be You initiative which is exactly about wellbeing and tools for wellbeing. They shared a whole bunch of stats with us from inside higher Ed. They did a lot of surveys and 83% of students are saying that stress is negatively impacting their college experience.

According to that survey, they say that pressure to perform is number one. Now, I see another stat that talks about money and other things, but the pressure to perform is a scary one. When did learning become secondary to performance? It’s so insane that they’re so worried about grades that they can’t even enjoy learning about new things. It’s sad.

I know. Somewhat rhetorical I know when you said it but I’ll answer you by saying when I look at middle school and high school kids, it starts way back then. Where there’s this concept of, if I’m not taking 5 million AP classes. When you and I were in school, straight As was a 4.0. That’s like average now. It’s like I get a 4 or 6, weighted, and unweighted. There’s all this terminology. To me, we live in a bit of a world where good is not good enough.

It’s so true. We’ve gotten so caught up in the extrinsic that the extrinsic, the things we do for joy in meeting are completely lost. I have six children. I have had the children experience. We had a bunch of six graders over. I remember they were like sitting in a circle and they were talking about the pressure they felt to get into college.

They’re in 6th grade.

I was like, “Oh my Gosh, are you guys feeling that?” They were like, “Yes, we’re so terrified.” They’re like, “First, you got to get in the honors classes then you got it.” They already had the path and it looked more terrifying to them in 6th grade. In Melissa and Doug, I talked a lot about play and how play became something that parents didn’t believe in because it wasn’t a skill that you could put on a resume and this idea of making these children adults.

When they’re now little kids, we’re professionalizing everything they do and making it into these route scheduled activities. We’re basically taking the joy out of life. By the time they get to college, they’re burned out and exhausted. A lot of them are depressed because they don’t even know who they are and what they want to do with their lives. They have no passion for anything.

It’s funny you should say that because I often thought in my town, when I was younger in 6th grade, we went up to the junior high school and then recess was gone. People would say, “How was school? How was junior high school?” I said, “It stinks because I miss recess. That was like my favorite time of the day.” Back then, you’d ask kids and that’s what they’d say. They’d say recess, gym or lunch. Nowadays, it just gets absorbed.

I’ve met kids in Junior High School, 7th and 8th grade where they’re not taking lunch. They’re taking a class. The concept of, I like how he said that it’s very accurate, we’re taking away the fun. I worked hard as a therapist when I’m talking to kids. We do four things. There’s a formula I developed when it comes to college. There are four things that all kids need to do in order to succeed and have a smile on their face.

It’s funny, Melissa, two of the four things are so social. When I talked to parents about that, they’re aghast like I’ve got academic in there. That’s one, but I want kids to have fun. I want kids as human beings. We need to find a way to let the steam out and enjoy ourselves. Otherwise, we become anxious, depressed or both.

One of the most profound things I’ve read is the surgeon general’s report on loneliness. It came out a few months ago and said that loneliness is an epidemic. If you read his report, I suggest everybody read it. It is so mind blowing. The group that is the loneliest is 18 to 24 year olds in the throws of college. There’s a whole process and I’ve written a practice for myself called practice makes purpose, which talks about you can’t even make those authentic connections until you begin to discover who you are.

 

NIF - Normalize It Forward - Marc Lehman | Melissa Bernstein | Mental Wellness

 

One of the problems with college students is even though there are among thousands of peers because most of them have never had a childhood. They’ve been resuming their whole lives. They’ve never done that inward journey to discover who they are, what they love, and what their passions are. Their friendships and connections are also inauthentic and are filling them up in the way that true connections are. They may not be alone but they’re still lonely in the midst of having all these superficial inauthentic connections.

Role Of Parents

It’s a great point. That’s the exact word, superficial. They may have people around them, but they’re not actual friends or deep friendships with those connections. I see that all the time with kids. It’s funny, for the high school kids transitioning into college, all they want is to have that group around them. In some ways, kids don’t necessarily even care if they’re deeply connected friendships. They just want those people around them so they’re not feeling that loneliness. That’s a fascinating comment about loneliness. Let me ask you this, as a mom of six, what can we do as parents? What can we do to assist our kid’s mental Wellness? What do you think?

It’s the hardest thing to do ever, but Young said it many years ago. He said the biggest threat to children are their parents’ unrealized dreams. The best thing we can do is allow our children to be who they truly authentically are. Try hard not to pressure them to be something that they can or don’t want to be. When you allow your kids to flourish, and I’m not saying you give them gentle guidance. You don’t let them do whatever they want but you let them follow their passions.

You don’t push them into hockey because you were a hockey player who didn’t get their due. You don’t force them to play year-round sports if they don’t want to. That’s hard for parents and it was hard for me. I learned by screwing it up a lot of times. That’s why I joke, we had to have six children because I messed up so many times that we need to keep having more to fix the problem.

That’s how we learn.

The last two, I’ve become much better at allowing them to be who they are. It’s giving me such joy. They’re not traditional learners. They don’t go to the high-pressure school but they’ve found their people and a place where they belong. It makes me feel so gratified to know that I got my ego out of it and allowed them to do what they wanted to do.

Very well said. I feel like I say this all the time because I watch staff members in high school, families throughout middle in high school. I watched them helping their kids tour schools and pick schools.

Doing their work for them. How many parents are doing their kid’s papers for them? A lot.

Very rarely do they ask the basic question, are you happy? The answer for most kids, they’ll say, “Probably not.”

It’s because the parents aren’t happy. As much as I went into parenthood saying, “I want the best for my kids. I want them to be who they are.” I had so many expectations. I’m shocked when I thought about it and I saw the way I was pushing my kids in ways that I wanted them to be to de-validate my ego. It was horrifying.

I had an experience with my very first one where I pushed him. I was a classical guitarist who thought about playing professionally. I ended up giving it up to go to college and I was pushing my son to play classical guitar not realizing it. Totally unconsciously. One day, I noticed he wasn’t practicing at all. I’d take him to his lessons and he’d be hanging his head one day. He came up to me and said, “Mom, I have to tell you something.” I was like, “What, sweetie?” He looked so depressed and started crying. He said, “I’m a baseball player. Not a guitar player.”

I didn’t even hear it the first time. I was like, “What did you say?” He said, “I’m a baseball player. Not a guitar player,” and my heart broke. I was literally like, “Oh my gosh, me.” I’m the play advocate and I messed up my kid. I pushed him to do something that he hated. We ended at that day and he did love baseball. Baseball, by the way, also became professionalized. By the time he thought about playing in college, he was so brutal over making it a job that the same thing happened. We messed up our kids and it’s inadvertent. We love them. We’re trying to do our best but it messes with their head when they’re trying to live out our dreams.

We love our kids, and we’re trying to do our best but it messes with their heads when they’re trying to live out our dreams.

I take so many things from that but one of which is we’re going to make mistakes. It’s important for us to learn from them. I also think that it’s important for us to listen to our kids because a lot of times our kids will give suggestions. They may say it once and as you said, “I didn’t hear it the first time.” It’s very important to listen to our kids because they’re going to talk a little bit about what their passions are and their passions may be very different from ours and that’s okay.

The funny thing is we want this homogeneity but the truth is, the weirder and more different they are, like the more exciting it may be. My kids that have had the strangest passions are the ones who are, I’d say the most authentically, that they themselves and have done the coolest things in life.

They’re interesting also because it’s like something that maybe we don’t know about.

Also, if you understand creativity. It’s about collecting ingredients in very diverse domains and mixing them into a recipe that becomes this like secret sauce. You think like, “My kid’s interested in that. What good is that going to serve them in life?” Inaugural to them being a truly innovative and creative person. Unfortunately, you go into parenthood with no skill. Zero training.

We have to do more than to adopt a pet then have a kid. Trust me, I’ve adopted a lot of pets, the rigor. What’s our house going to like? With kids, you don’t do anything. You’re a flawed person. I’m speaking of myself. I’m a flawed person so, of course, I’m going to make all these mistakes with my kids. If I had known some of these things, I’m sure I would have been better served.

Life is a journey and part of our process to learn from all those things. If you think about it way back when we learned math, spelling, and handwriting and all those fun things. The only way you learn is by making mistakes.

 

NIF - Normalize It Forward - Marc Lehman | Melissa Bernstein | Mental Wellness

 

Trial and error.

Addressing The Routine Of Young Adults

Why would parenting be any different? I’m curious about your thoughts. Wellness is a topic that I’m around all the time and I talk to students about all the time. It’s one that I find the treadmill of life talking about before. Kids are just in this routine. They’re doing everything they can to get the best grades they can get and open up the best opportunities they can get, but they’re not thinking about their wellness.

They’re not getting enough rest, not eating, and not hydrating. They’re not seeing a counselor when they need to and not exercising. They’re not doing the basics. I know one of the philosophies behind what you guys do in Lifelines is wellness. I’m curious, when you think about young people and the easy things that some of them may be able to do that maybe they’re not. What comes to mind?

In my journey, I realized that I can’t just wing this. I’m too much at risk of going low or going high and not coming back like to Earth. I created a framework for myself that’s in the form of a practice called Practice Makes Purpose. That’s what I’m talking about when I go to speak to college students. It’s basically four branches in the metaphor of a tree that helped nurture your physical wellbeing.

Practice makes purpose.

It’s self-care. It’s your mental wellbeing through grounding, detaching from thought, and coming back to the present moment. It’s emotional wellbeing through connecting to yourself first. Only once you have connected and can love yourself, can you connect to that greater group. We call it our grove because it’s trees. The last piece is our spiritual well being, which is a combination of two wings of a bird. One is play and one is purpose. To sore like a bird, you have to have pretty equal measures of play which leads to joy and purpose which leads to meaning.

It’s through being able to satiate your physical needs, being able to get out of the past and the future and come home to the present moment. It’s being able to understand who I am. What are my unique gifts I want to share with the world? Connect to people who want to be your tribe in that and then ultimately, how do I take that gift I have transcended myself to engage in purpose? Also, how do I measure that with ample amount of play that brings my life joy and doesn’t give me empathy fatigue from too much purpose.

I love that. What a great framework. Wonderful. It captures a little bit of everything. As I’m listening to it, I’m noticing not once did you say cell phones or social media, which is good. Number two, I’m thinking the word balance. It comes through as you’re talking about all these things and trying to strike that balance. Very often do I see young people playing too much or not playing enough. I know students that are in the library way too much 8 or 9 hours a day.

I think that’s why when they’re in high school, when you’re seeing them before they go to college. This is what happened to me because I had a complete breakdown in college and so are a few of my kids. The reason is because they go to college without any practice at all. It’s becoming all about social and academic. If one or both of those fails, then they’ll fall into an abyss of nothingness because you don’t know. It’s hard if you don’t schedule it and create a very deliberate practice. It usually doesn’t happen and then you wonder why you’re falling so low. It’s like because I’m not sleeping, as you said. I’m eating horribly. I’m not doing anything that’s bringing me joy. Everything is extrinsic and you can start to see.

It’s a great point. For those parents that are reading, I want to make the point added on to that, Melissa. There are some basic things in high school before they get to college they can begin to do because these are all things, whether it’s self-care, eating, sleeping, exercise, journaling, learning about nutrition, or organization, checking your email each day, or having a good system going into college. I love how you said scheduling time, whether it be time to get productive things done. Even scheduling time to have fun, I know that sounds weird but that way, you know it won’t go anywhere. You know it’s there.

I even tell that to my kids because they get very panicked about all the stuff they have to do. I’m always saying, “Break it into bite-sized chunks and reward yourself. Say, ‘If I finish these first two pages of my paper, I can go for a walk. I can even watch a show that I like.’ Make it a reward system,” which doesn’t make it overwhelming and allows you to give yourself the breaks that you desperately want.

Also, motivates you. Let’s face it, kids need that. I like what you said earlier, the commentary around the surgeon general’s thoughts around loneliness. In college, the stakes are high. I don’t think parents recognize that going in. There’s tuition, grades and everything’s new. Kids that I work with, as you said when they fail something, their first thought is, “My life is over.” My first thought is, “No, it’s just beginning. This is an opportunity,” but nobody’s ever said that to them because it’s just push.

What they’ve done to get into college, they’re already exhausted. They basically pulled out all the stops like postering themselves to get to the space and now it’s only just beginning, the competition. Everybody’s at that level and suddenly it’s like, “I have four more years of this?” It could be overwhelming to some.

It’s funny, I had a very similar story. My son is a junior in college. When he was in 6th grade, he took a math class that he qualified for. It was a 7th grade math class. I find myself sitting in this presentation in 6th grade. The parents are all in 6th grade. All of a sudden, the presentation which was the PowerPoint shifts into AP and honors like their life. I’m like, “We’re still talking about eleven-year-olds. What’s going on?”

I went up to the presenter afterwards and I said to him, “I’m a little blown away,” but that’s an indicator. That happens in a lot of towns. There’s a track that gets set up and until the parents say, “I don’t want my kids playing six sports every season or doing every activity under the sun.” I met a kid who told me he had done every activity offered at his high school. How does he even have time for that?

That’s the other thing that I tell so many kids. They missed the point. Colleges don’t do that. They want you to show that you are passionate about something and get into it. They much rather see that than act like you’re trying a little of everything because that shows that you have no passion and you’re stopping. It’s much more important. If we stopped thinking about the goal and lived in the verb. We’re living in the now like what college you’re in as opposed to realizing that the journey is the path.

In Buddhism, the journey is supposed to be the path. This journey is awful. Everybody is suffering so much to get to something that’s going to spark more suffering. We have to say to them, “I get that you’re in a system that is valuing this.” Some would say, when you have children, a lot of play experts Peter Gray, one of my favorites says, “Before you have children, you should think about the community you want to raise them in and what their values are.”

As my daughter said to me many times, “In the community we are in, Mom, we can’t not care.” Every time I said, “Don’t worry about your grade. They don’t matter.” One of my daughters said, “We have like three streaming apps of GPA at our high school. Literally, it’s telling you your rank on every test you upload. I can’t not care. This is the town I’m in.” Which horrified me. Those decisions, if you want to make them, you can make them early earlier on. Visit your schools and see what messages they’re giving. Choose a different path because it is hard. If you’re in a community, that’s the path every single kid is on. Yes, you could be like, “It doesn’t matter. I’m fine with whatever you do,” but it’s harder.

It’s a great point. As graphic as this commentary is, I can’t tell you how many kids that are number one in their class over the years that I’ve hospitalized for severe eating disorders, severe depression, and severe anxiety.

I was there. I was one of those kids. I was a complete and utter mess. I had a horrible eating disorder because that stuff just makes you feel like the bar keeps getting higher and you can never reach it.

Looking at ways in which parents can help kids enjoy life, have fun, put a smile on their face, and not be so intense. Maybe take a break from the treadmill that school creates. All of those things are important and a lot of it’s done through role modeling.

I was going to say the exact thing. If we are showing ourselves to be uptight, intense and worrying all the time then what are we showing them? We do have to model that. It’s okay to mess up. One thing my husband has done well. Not what one of many things but one thing he’s done especially well is he was a horrible student. He always shared stories and his mother would get so angry because they lived with us for a while.

As parents, we do have to model that it’s okay to mess up.

He would always when he failed stuff and got C’s. He’s been so successful, but I always love those stories because he was showing them like it’s okay. He went to a very average State University and he’s done anything he ever dreamed of and having gone to a different school wouldn’t have changed that at all. I always love the fact that he was that voice of reason like, “Look at me. I didn’t mind.

A good example. Again, sometimes families and kids will merge the concept of success and happiness. The kids will say, “I have to go to a certain school. I have to get a certain GPA. I have to do this. I have to do that.” I have to say to them, “That’s just school. That’s your education. That’s not life. That’s not success. Your life, your occupational path starts after that.” A lot of that comes down to hard work and passion. How passionate are you?

Your point, Melissa, from earlier is a great one. Students in the family are finding that their passion is going down and down as they are taxed and stressed through college. That’s not helpful because then they hit the working world with no energy toward what they want to do. It’s important for families to put some energy into that.

I was going to say there’s this amazing graph in meaning logo therapy which has scaling two through meaning which has axes. One is happiness and despair. The other is success and failure. It shows that they’re separate completely separate axes. It’s all about how you perceive it because many of the most successful people, the number one in their classes, are utterly miserable. Many people who’ve experienced failures learn from them and they’re the biggest gifts ever. If you’re thinking that they’re on the same plane, they’re not. It’s important to realize that because it frames that when we say we’re trying to strive for success. It means that we might get there and we will be happy at all.

I can’t tell you how many examples I’ve seen of that in my career. I’ve seen so many adults that are surprised by that. They are successful but they’re so unhappy. For families, it’s important to acknowledge and to recognize we’re living in a bit of a different world. Not only is success, as you were saying, in a lot of communities top of the list. There’s a competition. We’re also living in a world where mental wellness isn’t great.

We haven’t rebounded since COVID the way I don’t think anyone’s wanted to. It’s important for families to be thinking about that. As a therapist, I’m biased but for kids, if they’re sparking symptoms and having difficulty, letting them know, “Not only is there help out there. There’s help that looks differently than it used to.” It used to be, I’m going to go and speak to a 110 year old person with a huge long beard. I’m being a little extreme, but you know what I mean.

The way in which helped looks different. Giving young people that ability to say, “It exists. You just have to decide if that’s something you want.” In so many instances, Lifelines being a great example of this. Help doesn’t necessarily mean sitting down with a counselor in an office to talk through things. A lot of help is acknowledging that there’s a journey that needs to occur and you’re deciding not to right now but it doesn’t mean that you can’t.

Exactly. It’s about the tools that are there. A lot of times kids aren’t ready or they don’t think they want it. I believe you can lead a horse to water but you can’t make a drink having been a parent for somebody years, but having them know that these are the tools and they’re right here when you need them is one of the most important things we can do as parents and not stigmatize them saying like, “I went to therapy. Here’s some tools. This is a great place to go if you need it. Please, let me know if you need something. Don’t suffer in silence.”

I’m just looking at the time, Melissa and we had talked about seeing each other for twenty minutes. I feel like I could talk to you forever on this topic. I want to thank you for your time and acknowledge that you took some time out of your day-to-day. I appreciate it. For those that are out there that have interest, please educate yourself and look up Lifelines because it’s an amazing program out there that Melissa is working hard at developing. Thank you so much.

What you’re doing it U Are Heard is so amazing. From the time I met you I knew Mark is going to change the world one person at a time and that’s the best way to do it. Please support him as well.

Thank you so much, Melissa. We’ll talk to you soon. Be well.

Take care, everyone. Thanks for reading.

 

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About Melissa Bernstein

NIF - Normalize It Forward - Marc Lehman | Melissa Bernstein | Mental WellnessMelissa Bernstein is the co-founder of Melissa & Doug, a leading toy company renowned for its educational and creative products. As an entrepreneur, inventor, and author, she has dedicated her career to inspiring creativity and play in children through the toys her company produces. Beyond her success in business, Melissa is also an advocate for mental health. In 2020, she launched Lifelines, a platform focused on supporting mental well-being, inspired by her own lifelong struggles with existential depression and anxiety. Through Lifelines, she offers resources, tools, and community support to help others navigate their inner challenges and find meaning.